Using keywords is arguably the most effective way to draw targeted traffic to your blog. If you don’t know, keywords are the words or phrases that people use when they “google” something. If you choose effective keywords, your blog will get more traffic from search engines. But if you choose poor keywords, nobody will ever find you through online searches.
Once you’ve chosen the keyword you want to target, it’s important that you use them in the most effective way. The best practices for SEO are constantly changing, so that methods that worked well a year or two ago may actually be harmful today.
This post recommends conservative methods that are likely to be effective for the long-term. Here are 5 places you should be using your keyword.
1. In The Title
Using your keyword in the post title is the single most important thing you can do to effectively use keywords. Be sure to keep the keyword intact; meaning that you shouldn’t change any words in it or add extra, connecting words. You can do that in the body of the post, but not in the title.
2. In The URL
The URL is the address where your post can be found. If you’re using WordPress software (most bloggers do), then your post title should automatically be used in the URL (also called “permalinks”).
3. In The Summary/Meta Description
If you’re using a meta description or summary, then be sure to include your keyword in there too. Most SEO plugins for WordPress will have this option available.
4. In The Body
Use your keyword at least once in the text of your article. In the past, using the keyword in the introduction, section headings, body, and conclusion were recommended (because that method was so effective), but doing so today may be overkill and get you penalized by Google in an upcoming algorithm update. Use the keyword once or twice and you’re good.
5. In Your Image And Video Titles/Tags
When you upload a picture or video to your blog, it often has some randomly-generated, alpha-numeric title like, “asdf1234.jpg”. This has no SEO value, so use your keyword for one of those images and for one of your video clips (if you use video in the post).
Chris Desatoff is a blogger and Internet writer. Find more of Chris’ articles about SEO, blogging, freelance writing, and making money online HERE.