Gaining new customers and maintaining old customers while running a home business can often be a challenge. However, there are some simple ways to turn a potential customer into a loyal customer who will come back for products or services in the future. Consider these top ways to turn a potential customer into a loyal customer for your home business.
1. Be Courteous to a Potential Customer
In this digital age, it is important that communication be just as formal and courteous as it was for past businesses. When sending emails, remember to address who you are sending the email to and end with a salutation, you name, and contact information.
2. Be Prompt with a Potential Customer
Everyone wants to feel like they are special, and while this may be difficult to do from your home office, it is not impossible. One easy way to make people feel like they matter is to be prompt with your business dealings. If someone calls and leave a message, be sure to return their call within half a business day. If you receive and email, always reply even if it is just to say that you received their email and am working to find out an answer to their question or to address their issue.
3. Build Relationships with a Potential Customer
It may seem as though a customer is only coming to you for a product or service but remember that, more likely than not, they could buy the exact same product or service from another business in your town. People like to buy things from other people that they enjoy. Building business relationships with customers will increase the likelihood that they will return in the future.
More is…. Well, More…..
People always have a pre-conceived notion of what type of service they deserve and what prices they are willing to pay for a certain product. And they will always enjoy getting more than they expect or getting something that is better then they expected. Doing more does not mean that you have to break the bank. A simple thank you card sent to customers who purchase often is more than they will expect, help setting up a product is more than they expect and other acts of kindness can go a long way.
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