Where To Use Keywords In Your Blog Posts

Using keywords is arguably the most effective way to draw targeted traffic to your blog. If you don’t know, keywords are the words or phrases that people use when they “google” something. If you choose effective keywords, your blog will get more traffic from search engines. But if you choose poor keywords, nobody will ever find you through online searches.

Once you’ve chosen the keyword you want to target, it’s important that you use them in the most effective way. The best practices for SEO are constantly changing, so that methods that worked well a year or two ago may actually be harmful today.

This post recommends conservative methods that are likely to be effective for the long-term. Here are 5 places you should be using your keyword.

1. In The Title

Using your keyword in the post title is the single most important thing you can do to effectively use keywords. Be sure to keep the keyword intact; meaning that you shouldn’t change any words in it or add extra, connecting words. You can do that in the body of the post, but not in the title.

2. In The URL

The URL is the address where your post can be found. If you’re using WordPress software (most bloggers do), then your post title should automatically be used in the URL (also called “permalinks”).

3. In The Summary/Meta Description

If you’re using a meta description or summary, then be sure to include your keyword in there too. Most SEO plugins for WordPress will have this option available.

4. In The Body

Use your keyword at least once in the text of your article. In the past, using the keyword in the introduction, section headings, body, and conclusion were recommended (because that method was so effective), but doing so today may be overkill and get you penalized by Google in an upcoming algorithm update. Use the keyword once or twice and you’re good.

5. In Your Image And Video Titles/Tags

When you upload a picture or video to your blog, it often has some randomly-generated, alpha-numeric title like, “asdf1234.jpg”. This has no SEO value, so use your keyword for one of those images and for one of your video clips (if you use video in the post).

Chris Desatoff is a blogger and Internet writer. Find more of Chris’ articles about SEO, blogging, freelance writing, and making money online HERE.

SEO Software

Search engine optimization is one of the most complicated marketing methods used today, and most people will typically choose to hire out an SEO specialist. However, it would be much cheaper to use SEO software that will allow you to take control of your own marketing platform, rather than paying a continual cost to an outside source. This cost will add up rather quickly, whereas a search engine optimization tool would only require a one time payment.

Keyword Selection Using SEO Software

First of all, choosing the keywords to be used in your content and advertisements is one of the most important steps. This software will be able to help you make your selection by comparing the popularity of your desired keywords with the competitiveness behind them. This takes a lot of the guesswork out of the whole process and will increase your success rate by a significant amount!

Keyword Density

The keyword density used in the content of your website is almost as important as choosing the keywords themselves. You should try to keep it around four percent, and luckily your SEO tool will be able to determine how close you are staying to that amount. If you are too high or too low, you can make adjustments to your content and test it again until it fits within the proper range.


This SEO software will have the capabilities of being able to check the amount of backlinks that are pointing back to your website. Backlinks are vital because search engines put a lot of weight on them to test the popularity of your website. For this reason, being able to determine the amount of backlinks that have been created for your website is a big deal.

Is Your SEO Marketing Plan Working?

One of the biggest uses of a tool such as this one is to see how successful your SEO marketing platform is working. The software will be able to track the amount of traffic that your website receives, and over time show the incline or decline. If your SEO strategies are working, you will notice a high traffic amount since you implemented your strategies. Otherwise, a slight decline may occur, or there won’t be any change at all.

Is This Software Worth The Cost to Purchase SEO Software?

You may be wondering if it is even worth your time to purchase a program such as this. While it may be a minor expense up front, it will greatly increase traffic and sales in the long run. You are creating a long-term plan for a one time fee, and the best part is that you can continue to use the tool to further advance your website further even once you see positive results. In short, it definitely is worth the cost when it comes to SEO software!

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