Social media sites are some of the most popular websites with over 1 billion people on Facebook and 140 million people on Twitter. This makes social media one of the best tools a business could use to advertise what they have to offer. This is especially true for home businesses that need to build up a community presence without the luxury of a physical location customers can visit to browse through products. Social media also provides an inexpensive way to showcase what your business has to offer. This is commonly seen on social media sites such as Instagram and Pintrest. Consider these benefits your business could gain by using social media:
Large Business Footprint With Social Media
One of the best perks of social media is that it can be accessed by anyone, anywhere, at any time. This means that you would be advertising to a large amount of people who are searching out things you may have to offer, without the boundaries that other advertising outlets may have. Also, different social media sites attract different types of clientele, which can help you narrow down to your target audience and really give an impressive presentation of what you can offer them.
Social Media and Free Marketing
Social media is the perfect way to market for free. Not only can you create pages that other people can view at the drop-of-a-hat, but people can then easily recommend the page to other potential customers. For example when someone “likes” a company of Facebook, it will automatically post that on the person’s individual wall and then post it on all of their “friends” newsfeeds. This means that when 1 person likes your businesses page, a link to the business with a descrition has the potential to reach a few hundred people. This is extremely beneficial to a home business because word of mouth is often how the business gains new customers. Social media can take this word of mouth factor and amplify it to more people, in a shorter amount of time.
Social Media Gimmicks
Social media also provides the perfect place to promote products and create gimmicks to get people into the business to buy products or services. These gimmicks can be as simple as having people “like” your page to enter a contest to win something or have them follow the business on Twitter for a “special of the day” only offered to Twitter followers. This can help build a following for the business that will result in more people receiving the information that you put out there about new products or events you may be holding to promote your business.
While social media plays a large part in people’s personal lives, it can also have a positive impact on your business. There are many benefits to integrating social media into the businesses maketing plan. Overall, when the business uses social media right, they will see a positive impact in sales. For help with social media and your business needs, check it out.