How Social Media Can Help Your Business

Social media sites are some of the most popular websites with over 1 billion people on Facebook and 140 million people on Twitter. This makes social media one of the best tools a business could use to advertise what they have to offer. This is especially true for home businesses that need to build up a community presence without the luxury of a physical location customers can visit to browse through products. Social media also provides an inexpensive way to showcase what your business has to offer. This is commonly seen on social media sites such as Instagram and Pintrest. Consider these benefits your business could gain by using social media:

Large Business Footprint With Social Media

One of the best perks of social media is that it can be accessed by anyone, anywhere, at any time. This means that you would be advertising to a large amount of people who are searching out things you may have to offer, without the boundaries that other advertising outlets may have. Also, different social media sites attract different types of clientele, which can help you narrow down to your target audience and really give an impressive presentation of what you can offer them.

Social Media and Free Marketing

Social media is the perfect way to market for free. Not only can you create pages that other people can view at the drop-of-a-hat, but people can then easily recommend the page to other potential customers. For example when someone “likes” a company of Facebook, it will automatically post that on the person’s individual wall and then post it on all of their “friends” newsfeeds. This means that when 1 person likes your businesses page, a link to the business with a descrition has the potential to reach a few hundred people. This is extremely beneficial to a home business because word of mouth is often how the business gains new customers. Social media can take this word of mouth factor and amplify it to more people, in a shorter amount of time.

Social Media Gimmicks

Social media also provides the perfect place to promote products and create gimmicks to get people into the business to buy products or services. These gimmicks can be as simple as having people “like” your page to enter a contest to win something or have them follow the business on Twitter for a “special of the day” only offered to Twitter followers. This can help build a following for the business that will result in more people receiving the information that you put out there about new products or events you may be holding to promote your business.

While social media plays a large part in people’s personal lives, it can also have a positive impact on your business. There are many benefits to integrating social media into the businesses maketing plan. Overall, when the business uses social media right, they will see a positive impact in sales. For help with social media and your business needs, check it out.

SEO Software

Search engine optimization is one of the most complicated marketing methods used today, and most people will typically choose to hire out an SEO specialist. However, it would be much cheaper to use SEO software that will allow you to take control of your own marketing platform, rather than paying a continual cost to an outside source. This cost will add up rather quickly, whereas a search engine optimization tool would only require a one time payment.

Keyword Selection Using SEO Software

First of all, choosing the keywords to be used in your content and advertisements is one of the most important steps. This software will be able to help you make your selection by comparing the popularity of your desired keywords with the competitiveness behind them. This takes a lot of the guesswork out of the whole process and will increase your success rate by a significant amount!

Keyword Density

The keyword density used in the content of your website is almost as important as choosing the keywords themselves. You should try to keep it around four percent, and luckily your SEO tool will be able to determine how close you are staying to that amount. If you are too high or too low, you can make adjustments to your content and test it again until it fits within the proper range.


This SEO software will have the capabilities of being able to check the amount of backlinks that are pointing back to your website. Backlinks are vital because search engines put a lot of weight on them to test the popularity of your website. For this reason, being able to determine the amount of backlinks that have been created for your website is a big deal.

Is Your SEO Marketing Plan Working?

One of the biggest uses of a tool such as this one is to see how successful your SEO marketing platform is working. The software will be able to track the amount of traffic that your website receives, and over time show the incline or decline. If your SEO strategies are working, you will notice a high traffic amount since you implemented your strategies. Otherwise, a slight decline may occur, or there won’t be any change at all.

Is This Software Worth The Cost to Purchase SEO Software?

You may be wondering if it is even worth your time to purchase a program such as this. While it may be a minor expense up front, it will greatly increase traffic and sales in the long run. You are creating a long-term plan for a one time fee, and the best part is that you can continue to use the tool to further advance your website further even once you see positive results. In short, it definitely is worth the cost when it comes to SEO software!

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Tips to Become a Guest Blogger

If you want to do guest blogging, that means you are trying to network and get your name out there in order to draw people to your own blog, website, product, or service. The trick is that sometimes to do guest blogging you already have to have your name out there. In other cases, you can go through companies that hire people just to guest blog.

If you already know a few people who blog, you might try asking them if they want to swap blogs. This means that you will write a post for their blog and they will write one for yours. A fast and easy way to do this is to announce a desire to blog swap on social media. Of course you have to have friends on social media sites that blog in order to do this, but that should not be a problem.

Another way to do guest blogging is to join a site that is specific to bloggers. There are several sites that hire people to write blog posts. The catch is that you may not be able to put a link to your blog on the post like you would be able to do when you blog swap with a writer you know personally.

If your ultimate goal is to get people to search you out to hire you as a blogger, then you really need to make it known how excited you are to blog. Interact with people. Visit their blogs. Show people how successful your own blog is. Talk about blogging…a lot. Offer tips to other bloggers. In effect, what you really need to do to be a guest blogger is to show people why they should allow you to post your words on their site, much less your links. Once you do this, they will come to you all on their own.

About the Author:Janelle G. is a writer for 180Fusion. If you want to learn more about check us out!